capabilities

Working closely with our internal grassroots coalition experts, we tap into the triggers that motivate audiences through public opinion research, and channel these insights into advertising that makes a difference, in concert with a comprehensive communications strategy.

Mercury manages crisis situations in a multitude of industries through transparency, honesty, relentlessness and speed. We deftly craft strategies that put our clients ahead of rapid political and regulatory changes, competitors, critics, and changes in the external environment. Styled from the highest-level political campaigns and our own experience in running and covering those campaigns, our crisis management is based on what will work, without guessing. We monitor how our clients are being talked about in real-time across multiple platforms and develop timely, effective response plans to deal with negative news and information.

Mercury’s holistic approach to digital marketing & communications integrates proprietary predictive analytics and innovative, creative multimedia design with traditional public affairs and public relations to create customized and effective strategies for our clients. From search engine marketing and social media to website development and online grassroots organizing, and beyond, Mercury's diverse portfolio of paid and organic digital tactics are unparalleled. We create social movements, mobilize people, inspire action, and rise above the noise both on and offline.

Our team is uniquely qualified with deep experience covering and driving corporate situations from inside Wall Street to the newsrooms of the most influential financial press. Complicated business, market and financial situations require expert communicators to clearly connect the desired message with the right audience. Mercury’s skilled professionals specialize in financial communications with the highest stakes. We excel in everything from improving earnings call performance, to amplifying positive results and minimizing the impact of the negative, to preparing for major financial disclosures, to protecting against negative headwinds, to crisis management, to training executives to effectively communicate with the media to bringing a company to the public market. Mercury is uniquely equipped to successfully steer clients through any business scenario. Our team takes a comprehensive approach to helping clients protect their bottom line with sophisticated tools and a creative approach.

Mercury has unparalleled government relations expertise on Capitol Hill, in Statehouses throughout the US, and within local City Councils. As a global firm, we know how to influence elected officials at all levels of government, and our tactic-neutral strategies provide clients with strategic communications, grass-roots mobilization, polling, and state lobbying in all 16 offices. Each office’s capabilities are reflective of the unique political environment, offering solutions locally, nationally, and internationally. We distinguish ourselves by having senior, bi-partisan talent that comes from the highest levels of business, government, politics and media deeply engaged in each project from start to finish, a promise we keep to all clients. As such, we collaborate to create dynamic strategies that adapt to challenges and shape the outcome for our clients, deploying whatever capability, tactic and team is best for the challenge. Our proven results are reflected annually in Public Laws, committee reports, agency budgets and regulatory activities.

Mercury manages an unmatched network of over 500 leading bipartisan political operatives in every congressional district in all 50 states, vetted after every election cycle and continually measured for effectiveness. Through close coordination with our Strategic Media, Digital Communications, and Government Relations teams, Mercury develops and executes comprehensive “outside games” that elevate our clients’ issues and enhance their brands in D.C. and across the U.S.

Mercury provides tailored strategy with culturally relevant content and purposeful execution for America’s growing Hispanic population. Our proven relationships with Univision, Telemundo, Impremedia publications, CNN Español, as well as English language outlets focused on Hispanic consumers, create a direct and powerful channel of communication with this vital constituency.

Mercury has advised and executed successful election and public affairs campaigns on five continents. The reach and experience of our political and public strategy consultants extends far beyond the United States. We provide expert public affairs, lobbying, and strategic advisory services to sovereign governments, corporations, international organizations, and individuals around the world, with a particularly strong capability in Africa, the Middle East, and the Islamic World.

Complex, cross-border Mergers and Acquisitions are not just financial and legal transactions. They require a fundamental expertise in managing all the key external influencers around a narrative that neutralizes opposition and allows the business case to prevail to form a completely integrated solution, built from the start with every internal and external constituency in mind.

Mercury has won hundreds of races across the country. Senior advisors in political communication and strategy, polling, campaign management, and advocacy advertising give us a distinctive edge, allowing Mercury to create the most persuasive messages, identify the most influential audiences, and manage communications correctly.

From corporations to universities to non-profits, we provide one point of contact for all campaign needs, skillfully integrating the entire team into a singular capability that encompasses Strategic Media Relations, Grassroots Coalition Building, Advocacy Advertising, and Government Relations. Using strategic intelligence to identify influencers and decision-makers, Mercury develops effective messaging and alters key perceptions within the external environment to change behavior and allow our clients to win.

For any organization or issue, we can reach and help our clients effectively deal with all key stakeholder groups — whether they are consumers, investors, policy makers, employees or NGOs. Mercury has experience conducting electoral research domestically, from city council to president, as well as internationally. Using both traditional and emerging techniques, we audit clients’ situations, understand both the ‘what’ and ‘why’ of stakeholder opinions, put in place metrics to measure progress, chart a course forward, and use the research laboratory to test scenarios and winning messages.

Home to strategists that have excelled at all levels of print, broadcast, digital and political media, Mercury specializes in crafting the right narrative for our clients and amplifying their voice in the larger conversation. Our distinctive capabilities include extensive success in placing stories and booking guests, a deep understanding of audience demographics, and a proven ability to counsel leaders at Fortune 500 companies, governments, nonprofits and universities.