Mercury has extensive experience providing survey research services for corporations, trade associations, political campaigns and party committees, non-profit and advocacy organizations, and labor unions.

Survey research, or polling, is the cornerstone of any public affairs, advertising or political effort. A well-defined message aimed at a well- defined target audience is the byproduct of survey research. Ascertaining the most resonant and persuasive messages and teasing out which demographic groups are the most responsive enables our clients to spend their resources as efficiently as possible.

At its core, survey research is the bedrock of much of our advocacy and communications work, and informs our clients' earned and paid media strategies, ensuring we communicate the right message to the right audience at the right time.