Mercury has designed and executed think tank and NGO engagement strategies for foreign governments, major multinational corporations, technology start-ups, non-profit organizations, local government entities, and academic institutions. Engaging with this constituency is an important component of an effective influence campaign and enables clients to address reputational issues, defend causes, combat misinformation, and influence how the public understands issues and how policy is crafted. Mercury provides guidance and counsel on effective engagement tactics on how to associate with these independent and respected organizations to build credibility, elevate an institution’s profile, and shape the information ecosystem.